SEO stands for Search Engine Optimisation and includes the set of rules for optimizing your website. It ensures that your site achieves higher rankings on search engines. It is the process by which you can increase your online identity and get more organic traffic. SEO has two main objectives. It helps you understand what users are searching online so that you can create high-quality content to engage them. Secondly, it helps create a site that they find easy to index, search and read content. SEO Company In Hamilton focuses on increasing the quality of your site and making it mobile-friendly, and easy to navigate.